GOAT

GOAT.COM.AU is a news, entertainment and pop culture platform that delivers bite size written, video, image and audio content for time-poor digital consumers.

Starting from the ground up, a three-part insight study was launched to better understand the evolving media consumption of millennial audiences.

From this data we focused on designing and developing a product that was witty and unconventional, and prioritised the user experience whilst still offering an attractive platform for brands to seamlessly integrate into the core offering.