Nova Boy

Central to Nova’s launch 20 years ago, the brand ambassador Nova Boy has been an iconic presence across all on-ground and marketing campaigns ever since.

Having first appeared in the inaugural ad campaign in 2012 and later reimagined in 2017, Nova Boy underwent a makeover for his 20th anniversary celebration in 2022.

Focus group sessions played a crucial role in influencing the conceptual process. Comprehensive sketches, wireframes, facial expressions, and movements were drawn and then brought to life by Red Engine.