Smooth FM

Celebrating its 10th Birthday and lauded as one of Australia’s most successful radio stations, Smooth FM took the opportunity to evolve the brand to better reflect it’s quickly growing 30-55 year old market.

The expanded shift from it’s core 40-55 demographic was driven by a reinvigorated brand position, logo mark, colour palette and activation collateral.

To bolster the re-brand a dedicated street team engaged listeners on a grassroots level to ensure Smooth FM remains a strong and relevant radio identity for a broader future audience.