Zenllet

⭢ Project Overview

Zenllet is a forward-thinking fintech startup that offers a next-generation digital wallet, designed to make payments and money transfers effortless, rewarding, and secure. In partnership with Marqeta and its robust three-factor authentication framework, Zenllet empowers users to build a personalised financial ecosystem—one that not only facilitates transactions but rewards users with every transaction they make.

The Zenllet design process began with brand development, where I created a visual identity that balanced innovation with financial trust. This included designing a logo, choosing a color palette, and defining the brand voice to ensure consistency across all user touchpoints.

Next, I focused on UX strategy and information architecture, conducting user research to map out key flows and define how users would navigate the app. This informed the creation of wireframes, which outlined the core layout and helped validate functionality early on.

I then built interactive prototypes to simulate real use cases, allowing for quick feedback and iteration. From there, I developed a design system with reusable components, a gamified interface, and an engaging color scheme that kept users motivated and visually connected.

To refine the experience, I conducted UX testing, using feedback to improve usability and address any friction points. Finally, I prepared a detailed development handoff, ensuring the design was implemented accurately and efficiently by the engineering team.